Founder & Director
Ashwin Vijay
Writer · Director · Studio Founder
Ashwin founded Sarvam Studios to develop original stories and carry them from the first idea to the final frame with one clear creative vision.
His work brings story development, screenplay and direction into one connected process—built around what an audience should understand, feel and remember.
Before Sarvam
Commercial thinking. Creative execution.
Ashwin’s foundation in marketing and advertising shaped an audience-first approach to communication: understand what must connect before deciding how it should be expressed.
He later founded Yellow Horizon Online Private Limited, a digital media venture that created short-form sports content for online audiences.
As an independent consultant, he has also worked with brands on positioning, communication and marketing strategy. That commercial perspective now informs how Sarvam develops original films and commissioned content.
His Malayalam ritual mystery thriller Innekku Poorvashtami demonstrates that approach: an independently produced 42-minute original, presented in 5.1 surround sound and watched more than 110K times.
- Story development
- Writing & screenplay
- Direction
- Brand & marketing strategy